01The Monday report
Reads last week against the week before and the four-week average across every channel, and writes the one page your leadership actually reads: spend, leads, qualified pipeline, cost per qualified opportunity, and three decisions for the week.
Drafts the report. A person sends it.
WEEK 39 · LEADERSHIP REPORT
Qualified pipeline €184k ▲ 22% vs 4-wk avg
Cost / qualified opp €410 ▼ 9%
Booked meetings 14 ▲ 3
Flags
· LinkedIn spend +31% w/w, opps flat
· Webinar list: 2 opps from 1 send
Decide this week
1. Move €1.2k from LinkedIn retargeting to webinar promotion
2. ...









