The GitHub engine

Your marketing belongs in a repo.

Software teams solved chaos years ago: version control, review, automated shipping. We apply the same discipline to your growth motion: copy, ads, sequences and signal rules, all in one private repository you own.

your-company/growth-os

marketing/

├─ copy/headlines, pages, emails: markdown with frontmatter

├─ ads/ad variants as data; naming and UTMs generated, never typo'd

├─ outbound/sequences and playbooks the agents draft from

├─ signals/the ledger schema and scoring rules, versioned

└─ .github/workflows/CI/CD → CMS, ad platforms, CRM

pull request #214 · sharpen positioning

+ hero.md: sharpen H1: name the outcome, drop the adjective

+ ads/li-var-3.json: new angle for the RevOps segment

✓ checks passed · copy lint · utm naming · preview build

● review: approved by founder: merge deploys to channels

illustrative repo: yours is structured around your channels and your playbooks

What changes

Four things that stop happening the week you switch.

Nothing final_v3_FINAL, ever

Every asset has a history, an author and a diff. You can see what changed before results moved: and roll back when a change made things worse.

Review before spend

Copy and campaign changes go through pull requests like production code. The expensive mistake gets caught in review, not in the monthly report.

Agents work where you can see them

Content agents draft into branches, never straight to a channel. Humans keep the merge button. Velocity goes up; control doesn't go down.

CI/CD to your channels

On merge, workflows push copy to the site, variants to ad platforms, sequences to the CRM. Shipping marketing becomes as boring as shipping code: which is the point.

Get the repo-ready copywriter skill