The 12-question operating diagnosticOwn your pipeline.
Twelve questions a senior operator asks before quoting anything. Two minutes in, you get your operating stage, the three widest gaps in your motion, and the order to build in.
$ press enter to start
You leave with
runs inside the tools you already pay for
the diagnostic · 12 questions · ~4 minutes
Twelve questions.
Then your build order.
These are the exact questions we ask on a first call before quoting anything: about how your marketing actually operates. At the end you get your stage, the three things costing you most, and what we'd build first.
press Enter to begin · A–E to answer · ← to go back
why we do it this way
Most first calls burn 30 minutes on questions you could answer in four.
When you fill this in, our call starts where a normal one ends: we already know your motion, your infrastructure and your constraint, so the time goes into what to build and in which order. If what you need isn't something we should build, we say that too: a wrong buildout costs you more than no buildout.
prefer to do it properly?
The full 25-question discovery, as a document.
The long version we work through on a paid engagement: the business behind the motion, your ICP and buying triggers, the current motion, your data and sending infrastructure, team, budget and constraints. Answer it with your team, send it back to mert@aiporate.com.
google docs: drive.google.com → New → File upload → pick the .docx → it opens as a Google Doc, share it back when done