You can'tAutomate what// YouDon't own
( A )[ 001 /003 ]
A signal ledger is the first-party system of record for buying intent: every visit, reply and product event, captured on infrastructure you own: the raw material your agents run on.
Learn to seeIntent early
( B )[ 002 /003 ]
Buying intent shows up long before a form fill: in pricing visits, repeat sessions and reply patterns. The ledger catches it, scores it against your rules, and hands it to the play while it's still warm.
The flow
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01 · TOUCHPOINTsite visit · pricing view · email reply · product event · webinar seat
02 · LEDGERfirst-party, server-side capture into a schema you version in git
03 · RESOLUTIONevents resolve to named accounts; fit and intent scored by your rules
04 · ACTIVATIONagents, ads, outbound and the command centers read the same ledger
One contract, versioned in your repo. When you add a signal, it ships like code: a PR, a review, a migration.