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WE BUILD GROWTH OPERATING SYSTEMSFOR B2B COMPANIES: SIGNAL LEDGERS,AI AGENTS AND MARKETING THAT SHIPSFROM A REPOSITORY. IN YOUR NAME.

ON THE RECORD · 18 SYSTEMS LIVE

What wehave built

€3M → €15MBodo Schäfer AkademieRevenue, scaled600 · 30usoftware.coLeads · deals in 24 months150Kmarketing.mbaRecords a month, one engineLinkedIn + Emailskillbyte.deIn sync, to the booked meetingAll references

How webuild it

  1. 01

    Inspect

    Twelve questions a senior operator asks before quoting anything: pipeline source, outbound state, deliverability, signals, assets, attribution, budget. You get your stage and the three widest gaps.

    4 minutes
  2. 02

    Spec

    The build order: what to build first, what it costs, what it needs from your side. Written by a human, sequenced and priced, not a template.

    48 hours
  3. 03

    Build in your name

    Your accounts, your repository. The ledger, the agents, the dashboards, the prompts and the routing rules go in as code with an owner, a diff and an eval.

    Weeks 1 to 6
  4. 04

    Ship through review

    Every change is a pull request. Evals run in CI, deploys go through the pipeline into the site, the ad platforms and the CRM. Rollback is one commit.

    Continuous
  5. 05

    Operate

    The command center is live, your team is trained, every milestone shipped infrastructure you keep. If we disappeared tomorrow, nothing you paid for disappears with us.

    Day 60

WHAT IT RUNS ON · WIRED, NOT RECOMMENDED

Every mark here is connected in a live build. No partner logos, no wishlist.

Next.jsBUILDTypeScriptBUILDSupabaseDATAPostgresDATAVercelSHIPGitHub ActionsSHIPClaudeMODELSOpenAIMODELSGeminiMODELSHugging FaceOPEN WEIGHTSn8nAGENTSMakeAGENTSClayOUTBOUNDSmartleadOUTBOUNDHubSpotCRMSalesforceCRMPipedriveCRMMeta Conversions APIADSGoogle Ads APIADSLinkedIn AdsADSSnitcherSIGNALSWindsor.aiSIGNALSStripeBILLINGResendEMAIL
No model in the critical path without an eval.No agent in a live channel without a human gate.No system in our accounts. Everything in yours.

HOW WE TREAT GTM · ONE SYSTEM, NOT A STACK OF TOOLS

Allboundmotion

Six connected layers with feedback loops. Adapted from the Allbound GTM OS strategy we built with marketing.mba, translated to our ICP and our stack, and run on ourselves first. The current in the wires runs the way the events do.

01Signal ingestion02Intelligence coreClaude03Action layer04CRM06Human roles05Feedback loops
The diagram as it is in the repo
[1] SIGNAL INGESTION ──▶ [2] INTELLIGENCE CORE ──▶ [3] ACTION LAYER ──▶ [4] CRM
        ▲                        (Claude)                  │                │
        │                                                  ▼                ▼
        └─────────────── [5] FEEDBACK LOOPS ◀──────────────┴── [6] HUMAN ROLES
The six layers, the three lanes and what we focus on
  1. 01

    Signal ingestion

    Every source becomes one normalised event in the ledger, so nothing downstream reads a tool, only the event.

    • Website visitor identification
    • Intent data
    • LinkedIn engagement
    • Job-post and news watch
    • Assessment submissions
    • Newsletter behaviour
  2. 02

    Intelligence core · Claude

    Per lead, five signal levels converge: firmographic, technographic, intent, behavioural, event. Claude does four things automatically.

    • Lead scoring, 0 to 100
    • Segment select: ICP segment and persona
    • Pain ID: the most likely pain, e.g. knowledge drain on a demographics signal
    • Hook plus sequence variant: personalised first line, matching sequence
  3. 03

    Action layer

    Hot, warm or nurture, decided by score and timing. Every touch contains something built: a demo clip, a benchmark, an assessment. Never just words.

    • Hot in minutes
    • Warm in days
    • Nurture over weeks and months
    • Signal upgrade watch lifts a lead the moment an event fires
  4. 04

    CRM

    All actions and replies land in the CRM. The CRM is a state store, not a to-do list: stage changes are driven by events, not by reps remembering.

    • Versioned CRM schema
    • Event-driven stages
    • Every touch and reply logged
  5. 05

    Feedback loops

    The system learns from its own results, and the learning is committed. The repo is the learning store.

    • Variant performance: reply and meeting rates per sequence variant, weak variants replaced
    • Won-deal DNA: traits of won deals, lookalike search, new outbound lists
    • Closed-lost fingerprint: loss patterns sharpen the disqualifiers
    • Insights flow back as commits into ICP and messaging
  6. 06

    Human roles

    People take what needs trust. Agents take the grind. Outbound mail goes over dedicated sending domains and mailboxes, never the main domain.

    • Humans: hot calls, demos, negotiation, relationships
    • Agents: research, first draft, routing, reporting

LAYER 03 · HOT / WARM / NURTURE

HotScore ≥ 75

Slack or Teams alert plus a call task to sales, a personal LinkedIn message, the priority sequence.

TEMPO · MINUTES
Warm40 to 74

Automated sequence over email and LinkedIn, content chosen by pain ID, a demo asset in the second touch.

TEMPO · DAYS
Nurture< 40, or no timing

Retargeting and ads, the newsletter, and the signal upgrade watch: an event lifts the lead automatically.

TEMPO · WEEKS TO MONTHS

WHAT WE FOCUS ON

  • Signals you own, captured server-side, before anyone fills in a form.
  • One event contract that every agent, sequence and dashboard reads from.
  • Something built in every touch. Proof travels better than copy.
  • Learning committed to the repo, so the system is smarter next quarter than this one.

OUR OWN REFERENCE

This engine is the live demo of the offer. It runs our own pipeline: the signals on this site, the diagnostic you can start below, the sequences that follow. Exactly this system is what we build for your sales.

CONTACT

START A BUILD · REPLY WITHIN 48 HOURS

PREFER A SYSTEM TO DO THE INTAKE?THE 12-QUESTION SALES ROOMTHE AI READINESS DIAGNOSTICMERT@AIPORATE.COM

On the record

Four systems.
The clients’ own numbers.

Designed, built and run by us. Every figure is the outcome the client reported. Nothing is projected.

See the referencesRun the diagnostic