86 skills that build the context your marketing runs on.

claude skill · md

The master file every agent and writer inherits from, so you stop re-explaining your company at the top of every prompt.

claude skill · md

A customer definition where every field is queryable against a data source or observable on a website.

claude skill · md

What the product does, what it does not do, and the claims register that keeps marketing ahead of support tickets.

claude skill · md

The approved-claims ledger every draft is checked against, with permissions, methods and expiry dates.

json schema · draft-07

The namespaced intent-event contract: account resolution with trust levels, consent snapshots, replayable scores.

claude skill · md

Every event named, specified and owned before a line of tracking code is written.

claude skill · md

One definition per metric, with source, owner and change history, so two dashboards stop disagreeing.

claude skill · md

Fit and intent scored separately, decayed, capped, auditable and validated against real outcomes.

claude skill · md

Which model, what it over-credits, what corroborates it, and how you decide when they disagree.

claude skill · md

Finds the data faults that silently break scoring, routing and reporting, ranked by what they break.

claude skill · md

Permission tiers for AI agents in your GTM: what runs alone, what needs a human, what is never permitted.

claude skill · md

The meta skill: write your own skills in the format that makes them reliable instead of merely well-worded.

claude skill · md

A test suite for the prompts your marketing runs on, so a change can be proven better rather than assumed better.

claude skill · md

Value stack, friction removal, a guarantee you can honour, and a reason to act now that is actually real.

claude skill · md

Tests candidate positions against what competitors could also say, and rejects anything copyable in a week.

claude skill · md

One roof, three pillars, proof under each, and an enforcement mode that maps every draft back to a pillar.

claude skill · md

Copy as repo-ready files with frontmatter, revision as diff, banned tokens and a CI lint gate.

claude skill · md

Reverse-engineers your voice from real samples into ten mechanical rules two writers can both follow.

claude skill · md

Variants generated along seven deliberate axes, scored, with the pair that isolates one variable.

claude skill · md

Five seconds, thirty seconds, then the full read, with the rewrite already written for every fix.

claude skill · md

Moves the objections your reps hear onto the page, plus the disqualification block most teams are afraid to write.

claude skill · md

Turns scattered evidence into the claims you are allowed to make, and names the ones you must retire.

claude skill · md

A story a buyer recognises themselves in, with every number traceable and the doubt left in.

claude skill · md

The state machine first: entry, exits, suppression, holdout, then the emails written inside it.

claude skill · md

A brief a writer can execute without a second conversation, including the gap that justifies the page existing.

claude skill · md

Rewrites pages into liftable blocks so ChatGPT, Claude and Perplexity can quote you accurately and attribute it.

claude skill · md

Six passes over an export, ending in a waste ledger with the monthly cost of each finding and its arithmetic.

claude skill · md

Event architecture, structure, audiences and a budget ramp built so the account can actually learn.

claude skill · md

Intent themes instead of keyword volume, with negative architecture and the weekly pruning ritual.

claude skill · md

Committee mapping, three phases of exposure, and the outbound pairing without which the channel is brand spend.

claude skill · md

Frame-by-frame briefs that name the variable under test and the kill criteria before launch.

claude skill · md

Thirty hooks across five awareness levels and six entry points, each with the visual and the payoff line.

claude skill · md

Scripts a real person can say in one take, with the shot list, three hook variants and the compliance block.

claude skill · md

Five matches between ad and destination, every break written up with the fix on both sides.

claude skill · md

Separates real fatigue from saturation, landing decay, auction pressure and plain statistical noise.

claude skill · md

Rungs by demonstrated intent, exclusive by construction, with a holdout so lift is measurable.

claude skill · md

Marginal not average, confidence bands, lag correction, and what would change the decision.

claude skill · md

Catches the claim, targeting and disclosure problems before the platform or a regulator does.

claude skill · md

G2, Capterra and Peer Insights as demand capture: category placement, a legitimate review ask, and mining every competitor's reviews.

claude skill · md

Forums where your buyers already argue about the problem, worked without getting banned or mocked, plus the listening layer that feeds content.

claude skill · md

Selects creators on audience overlap with your ICP rather than follower count, and prices the test accordingly.

claude skill · md

The diligence that stops you paying for inflated numbers, and an effective cost per ICP reader to compare properties on.

claude skill · md

Show selection, the pitch that gets booked, the fifteen-second product answer, and the harvest that is most of the return.

claude skill · md

Build the proprietary data story worth covering, with methodology and anonymisation handled, then pitch per journalist.

claude skill · md

A four-part test for whether you should run one at all, the named first fifty, and the health metric that predicts survival.

claude skill · md

Makes the first exchange concrete and dated instead of signing an agreement and waiting for referrals that never come.

claude skill · md

Commission economics, brand-term exclusions and a duplicate-lead rule, so you pay for incremental revenue and not for interception.

claude skill · md

Turns a person narrating their work into a documented process, including the steps they thought were obvious.

claude skill · md

Procedures a competent stranger completes correctly on the first attempt, alone, including when it breaks.

claude skill · md

Automate, assist, instrument first, or leave alone: a six-factor rubric instead of enthusiasm.

claude skill · md

Ends the marketing-versus-sales lead quality argument by defining the object being handed over.

claude skill · md

Owners, dependencies, a launch checklist and stopping rules written before anyone can argue with a number.

claude skill · md

Every recurring meeting gets a decision it exists to make, a pre-read, and a list of what it is not for.

claude skill · md

Finds the work with no owner and the work with three, plus the decision rights for the next disagreement.

claude skill · md

Content on a repository with two review gates, where review capacity sets the cadence, not the target.

claude skill · md

Hypothesis, honest sizing, guardrails and a decision table written before launch, including the inconclusive row.

claude skill · md

A quarter planned backwards from measured capacity, with the cut list published beside it.

claude skill · md

What each tool captures, where it goes, what breaks on cancellation, and what you pay for twice.

claude skill · md

Access checklist, context brief, first 30 days, and the blocking questions answered before work starts.

claude skill · md

Seven layers checked in order to find the one binding constraint, plus what not to work on now.

claude skill · md

Derives the profile from what happened in your deals, then tests it against your own win-loss history.

claude skill · md

The arithmetic from revenue target to weekly activity, with timing applied and sensitivity ranked.

claude skill · md

Computes what your economics can afford per channel, then splits harvest, create and compound.

claude skill · md

Anchor, value metric, willingness-to-pay evidence, packaging and the change plan.

claude skill · md

Raw exports into an exec readout, with soft-attribution flags and a refusal to compute what the data cannot support.

claude skill · md

Headline, machine, what we learned, the ask: written as a pre-read so the meeting is spent on decisions.

claude skill · md

At most three bets, one hunch, one fast signal, and a published list of everything you are not doing.

claude skill · md

The conditions for stopping, written at the start, when the people involved can still be honest.

claude skill · md

Total cost including maintenance, switching, knowledge retention and the failure recovery nobody quotes.

claude skill · md

Maps the alternatives buyers actually consider, including doing nothing, and produces honest battlecards.

claude skill · md

Tests the stated reason against the deal timeline, then extracts the early tells worth logging.

claude skill · md

A business case built on the buyer's own numbers, with the time-to-value offset and the honest case for waiting.

25 prompts · md

Sales, product, support, HR, finance and leadership prompts that feed the same growth engine.

claude skill · md

Filters, suppression, tiers sized to real capacity, and a verified sample before anyone is contacted.

claude skill · md

The one-page brief before outreach, built only from checkable sourced facts, ending in the single observable detail the first touch references.

claude skill · md

Four lines, one observable fact, one small ask, and a refusal to write when the research produced nothing.

claude skill · md

Connection notes, value touches and the ask, interleaved with email so no message is sent twice.

claude skill · md

Domain strategy, authentication, warming and a ramp schedule, with an honest verdict on the planned volume.

claude skill · md

The pedantic pre-send review: merge fields at worst case, exits, double enrolment, compliance, go or no-go.

claude skill · md

Segments by why they are not ready, then adds the trigger layer that turns a mailing list into pipeline.

claude skill · md

Every stage, its owner and its leak, ranked by absolute value lost, plus the silences nobody noticed.

claude skill · md

Extracts verbatim buyer language, repeat questions, decision mechanics and the signals worth logging.

claude skill · md

25 questions with the follow-up that gets past a surface answer, and the language for a graceful no.

claude skill · md

Written for the people who were not on the call, with a one-page version the champion can forward.

claude skill · md

Six weeks of value around one live hour, with four differentiated follow-ups and the asset harvest.

claude skill · md

Triggered ask moments, the forwardable message written for the customer, and closing the loop every time.